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Breakfast Plenary: Future of Travel Forecasting

September 15, 2025

07:30 AM – 08:30 AM at Memorial Hall

Gregory Macfarlane
BYU

Forecasting the Future of Travel Forecasting

A discussion on the future of travel forecasting including the following big questions:

  - Will forecasting be more data-driven or behavior-driven?
  - How can we improve the model user experience
  - Do we still even need to model?
  - Why are we even doing this?

1 Sub-sessions:
Panel
Katie Asmussen; Rob Schiffer; Suzie Swim; Gaurav Vyas

https://metroanalytic.sharepoint.com/:w:/s/MA/EQUsNignn-NLqkBSwKOnZRMBf6ICeDmEPwouYN_qXuSuLQ?e=yXq7aW