Cherry Liu
Southeast Michigan Council of Governments
Cherry Qing Liu is a transportation modeler with over 15 years of professional experience across the U.S. and Canada. She specializes in advanced travel demand modeling, dynamic traffic assignment (DTA), and data-driven transportation systems analysis. Cherry has led and contributed to the development of activity-based models, integrating emerging technologies and multimodal planning strategies. She is passionate about transforming complex data into clear insights to support policy and infrastructure decisions. Cherry currently serves as a Senior Transportation Modeler at SEMCOG, where she advances regional planning through innovative modeling, DTA applications, and effective data visualization. She holds a Master of Applied Science in Transportation Engineering from the University of Waterloo.